Considering starting a business in your hometown? Considering geography is important. Ask the locals what the town needs and wants. Also, ask them when they need to leave town for certain services. The more people you poll, the better chance you have of repeat interest. Ultimately, the more locals you poll, the more people you will attract. And, the more repeat business you’ll have. Here are some tips for starting a small business in your hometown.
Building rapport with the business network in your town
Building rapport is important when it comes to networking and establishing good relationships. While the majority of networking is done verbally, many people tend to overlook nonverbal cues. Pay attention to eye contact and facial expressions to establish rapport. Make sure you listen to what people say without interrupting and don’t check your cell phone or clock while talking. This can indicate disinterest and may be harmful to your working relationship.
When you are networking, keep your comments positive and refrain from offering criticism. Offer your advice and information only when it is asked for. Remember that the most productive relationships are built on openness and trust. The best way to develop rapport with business contacts is to share information and knowledge without being overly critical of others. Moreover, remember that people have different needs and goals, so it is important to listen to others and learn from their experiences.
The first step to attracting new customers is to find lapsed customers. Targeting them quarterly with a “We Miss You” message is a good strategy. Email, direct mail, text messages, and phone calls are great options for reaching these customers. You can also run a promotion for existing customers. Today’s consumers mostly conduct their searches online. You can reach these customers by improving your search engine marketing and optimization. Be sure to optimize your website for mobile as well.
Marketing in a small town
While it may be easy to get caught up in the hustle and bustle of a large city, marketing in a small town can be a little more challenging. Small towns typically have limited resources and budgets, and the people who are tasked with marketing might not have the marketing background necessary to make it successful. While the people are maybe passionate about marketing their business, they may not have the knowledge to make it successful. The best way to successfully market a business in a small town is to tailor your ideas to the town’s needs and demographics.
The local chamber of commerce is a great place to network with local residents. Membership in the chamber can help you receive email blasts, and it can also provide a high-quality backlink to your website. Similarly, local nonprofit groups in a small town may provide an avenue for your company’s logo to appear on a banner around town. The convention and visitors bureau may also be a great place to advertise in a small town.
Local press coverage is another excellent way to attract local attention. You may be able to get some media coverage from the local press about important events in your town. Be creative and get involved in the local press! By offering the press something of value and letting them know about any special events that are happening in your town, local press coverage is sure to come. A small town’s press is likely to be more responsive to the needs of a smaller business than a big city’s, and it’s a great way to promote your business in the community.